The audible material used were a tunes of current filmy songs, which were composed with new lyrics, this lyrics gave the special features about the vim. Apart from the regular distribution channel HUL also employs multi-level marketing to reach to customers requiring professional beauty products.
The Lifebuoy is in the hand wash and toilet soap segment. The Door-to-door marketing step was complementary to other step that involved the participation of the rural housewives, which contained games.
The fourth step in promotion was Retail contact In this step the marketers gave scratch coupons to the consumers who came to purchased vim with incentive packages i.
All computers are taken on Rental Bases to reduce cost. Tolani Institute of Management Studies 43 Slide This flipchart contained a story. The final step was that all the people were invited to the central location.
Enterprise Resource Planning ERP is such a Mis of hul tool, which helps the company to gain competitive edge by integrating all business processes and optimizing the resources available.
Software used - Setugatepass software Details required - Name: Hindustan Unilever HUL is one of the leading company, offering many products and hence a wide price range.
The laboratory will check the sample The truck will be unloaded in the container. Transaction recorded are automatically posted into the general ledger eliminating the need for reconciliation. The price given were on the. Tolani Institute of Management Studies 38 Slide It also Kissan which is in the jam, squashes and ketchup segments.
This central location was usually a place were all the village people assembled so that becomes easy to communicate at large to the masses. Raw material received from supplier.
The entire product range across categories in the HUL marketing mix is discussed as follows. When HUL comes up with new products it comes up with bundling strategy where in it packs a small sample to the main product although the product is either in the same category or with the same brand name.
This publicity vans were covered by beautiful banners, this banners were embossed with the product photos, the base or tagline of the product and colorful picture that can attract the rural consumer.
As the company tries to reach the maximum number of customers in all income segment HUL produces products with different packages and hence very different prices although the quality remains the same. Hindustan Unilever has 6. It wont create sense to appeal them to buy that product that did not suit their living.
HUL also time and again organizes various campaigns to create awareness among the viewers and improve health and well being. It also sells its instant food making products and spices under the brand Knorr with noodles, soup, snacking and spices.Jun 06, · Promotional strategy is the key and very crucial part of Marketing.
Promoting product basically making your product known in the market. Promotional strategy's main part is advertising strategy which means, how you present your product in the market.
Synopsis on MIS Implementation in HUL GROUP 10 BHAUMIK TRIVEDI DHIWAKARAN T MAYUKH CHAUDHURI PRANJAL KUMAR SHAKUN TAKKAR Page 1 of 4 November 15, SYNOPSIS ON MIS IMPLEMENTATION IN HUL INTRODUCTION Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the.
Hindustan Unilever Limited (HUL) is a consumer goods company based in Mumbai, Maharashtra. It is an whole & sole Indian Company which has Been merged with foreign company.
It is a subsidiary of Unilever, a British-Dutch company.
HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers. Management Information Systems (MIS) is the study of people, technology, and organizations.
If you enjoy technology like iPhones, iPods, and Facebook, you have what it.
Other MIS Concepts All Departments of all units of HUL are connected through Intranet Each employee is given separate login id. employee can excess only with that department Linkage of all employees Internet is provided to only specific class employees USER KANDLA SEZ CONCERN EMPLOYEE Tolani Institute of Management Studies Hindustan Unilever [Rural marketing] Product Mix of HUL.
HUL is India's largest marketer of Soaps, Detergents and Home Care products. It has the country’s largest Personal Products business, leading in Shampoos, Skin Care Products, Colour Cosmetics and Deodorants.Download